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Long Live Bands & Beers: VIP and General Admission 3-Day Passes to SweetWater's 420 Fest
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Long Live Bands & Beers: VIP and General Admission 3-Day Passes to SweetWater's 420 Fest

That's right, whether you love music or you love beer (we're guessing both, right?), you are in for three days of awesomeness at this year's 420 Fest. We've got exclusive deals on general and VIP admissions, but you better get them before they're all gone.

What To Expect

  • $99 General Admission purchase includes:
    • 3-day festival access
    • 5 stages of music and entertainment
    • Performances from over 50 bands
    • Activities including SweetWater Experience, 420 Lyrics & Laughter Tent, the 420 Disco, Artist Market and more


  • $378 $199 VIP Admission purchase includes all the good stuff of General Admission, plus:
    • VIP Viewing access at the main stage
    • Shaded VIP lounge area with private restrooms
    • Up to 5 complimentary beverages per day with discounted beer and wine following
    • VIP hammock lounge
    • VIP entrance
    • Access to discounted food village
    • Unlimited re-entry per day
    • And a few more perks we'll save for your arrival

Scout Notes


Oh SweetWater, how can we thank thee? For years you have showered our fair city with so much locally brewed goodness. How did you see in your infinite kindness to bestow upon us the 420 Fest, a 3-day music and beer festival with an eco-friendly mission? And Atlanta's own Ludacris performing in the mix? Oh SweetWater, we thank you for these most bountiful gifts.

That's right, whether you love music or you love beer (or both, which is the most likely scenario) you are in for three days of awesomeness this weekend at the 12th annual 420 Fest in Centennial Olympic Park. So much music! Including Ben Harper, Bastille, The Roots, our very own Ludacris and over 40 more performers across 5 stages. And even more music in the 420 Disco tent, an audio-visual experience and dance party with DJs and performers from around the globe. And laughs! This year's 420 Fest features a Lyrics and Laugh stage that will host 20 comedians including headliner Judah Friedlander. You know, the dude with glasses and the funny hats from 30 Rock. (And now it's all coming full circle: see 30 Rock episode #209 entitled "Ludacrismas".

The 420 Fest also includes a Food Village to fill you up on savory and sweet treat from local Atlanta eateries, along with an Artist Market featuring shops from independent crafters and artisans. In celebration of Earth Day on 4/22, the festival also features Planet 420, a collection of information and interactive workshops to educate all of us on how we can be more eco-conscious in our day-to-day lives. Better yet: they're producing the whole festival keeping earth-friendly practices and sustainability in mind.

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